Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Latest In: partner marketing
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…
Case Studies August 20
Informa TechTarget, The Sherpa Group Launch Partner Demand Assurance
Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…
News Brief July 23
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
360insights Aims To Support Channel Success With All-In-One SaaS Platform
360insights is a partner engagement and business optimization company designed to enable brands to better influence, manage and…
Solution Spotlight May 9
Conversica Introduces New Partner Program To Expand Global Alliance Network
Conversica, Inc., an AI-powered conversation automation solution, announced a new partner program to expand its partner-led business, which…
Industry News January 13
Validity Expands Partner Program To Support Service Provider Growth
As part of Validity's Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The…
Industry News December 14
What’s Working In Partner Marketing: Targeting Eager-To-Market Partners With Personalized Portals & Buyer-Centric Materials Boosts Channel Marketing ROI
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies…
Industry News April 6
Drift Launches New Program To Highlight Top-Performing Partners
Drift, the Conversation Cloud company, launched its first-ever Drift Solutions Partner Tiers program to acknowledge top-performing partners and…
Industry News March 29
2021 Channel Tech M&A: Capital Investments Reflect Partner Program Complexity, Their Future Value Too
With still one calendar page to turn, there's plenty of time for the news to break about another…
Industry News December 8
Impact.com Integrates With HubSpot To Increase Product Functionality
Impact.com, a partnership management platform, partnered with HubSpot and is now listed in the HubSpot App Marketplace. The collaboration seeks…
Industry News October 29
Allbound Partner Journey Automation Aims To Encourage Partner Action
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight May 10
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