Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as the company’s first CMO. In her new position, Bullock is tasked with leading the company’s marketing initiatives to accelerate growth.
Prior to joining Engagio, Bullock was Group VP of Global Marketing at Marketo—a company that Engagio Founder and CEO Jon Miller co-founded in 2006. Prior to Marketo, Bullock held senior-level marketing positions at life sciences companies such as Ingenuity Systems (now Qiagen), Vitra Bioscience and Invitrogen.
“I believe Engagio has a huge opportunity to take marketing, sales and customer success to a whole new level, by leveraging the combined power of technology and human connection,” Bullock said in a statement. “For me, it has always been about partnering with my colleagues to help our customers ignite real, sustainable growth.”
Miller said Bullock “will play a vital role in advancing Engagio’s mission of empowering companies to close more deals faster by helping them orchestrate human connections at scale.”