High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for…
Demanding Views October 31
Latest In: Chief Marketing Officer
Allego Welcomes Heather Moses As CMO
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside…
Industry News February 7
Five9 Hires New Chief Marketing Officer
Five9, Inc., an all-in-one cloud contact center solution, appointed Genefa Murphy, PhD, as its Chief Marketing Officer (CMO).…
Industry News January 11
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Engagio Taps Heidi Bullock As Company’s First CMO
Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as…
Industry News March 23
Brian Kardon Joins ThinkingPhones As New CMO
Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as…
Industry News September 24Eloqua Appoints Heidi Melin As New Chief Marketing Officer
Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading…
Industry News May 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
