IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital Marketing Suite (DMS) platform, which is designed to help marketers assess campaign performance.
Key features of DMS Analytics 2.0 include:
- Focus Heat Map that provides a color-coded schematic identifying areas that need attention;
- Simplified interface to consolidate all data;
- Visualization tools that highlight important data to identify successes or problem areas.
“We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available,” said Roger Barnette, President of IgnitionOne.