Latest In: campaign performance

ABM Accountbased marketing Anteriad BNZSA campaign performance demand generation
Anteriad Acquires BNZSA To Help Expand EMEA & APAC Expertise

Anteriad Acquires BNZSA To Help Expand EMEA & APAC Expertise

Quick Scoop: Anteriad acquired BNZSA to bring localized expertise to Anteriad's global footprint, including the ability to execute…

Industry News April 4
ABM campaign performance Journey Acceleration Journey Acceleration Measurement Madison Logic ML Platform
Madison Logic Launches ML Platform V3 With Journey Acceleration Measurement Capabilities

Madison Logic Launches ML Platform V3 With Journey Acceleration Measurement Capabilities

Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration…

Industry News April 2
A/B testing campaign performance Marketing analytics Optimove Streams
Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the…

Solution Spotlight March 5
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campaign performance data IT marketing spend sales sales and marketing alignment salesforce Wave Analytics
Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio…

Industry News September 1
campaign performance deliverability email marketing email optimization platform Return Path
Return Path Debuts Enhanced Email Optimization Platform To Improve Campaign Performance

Return Path Debuts Enhanced Email Optimization Platform To Improve Campaign Performance

Return Path's Email Optimization Platform is designed to give marketers new levels of insight to solve deliverability issues…

Solution Spotlight June 27
campaign performance contact data content alignment data health check Lead scoring Oceanos
Oceanos Debuts Data Health Check To Analyze Quality Of Contact Data

Oceanos Debuts Data Health Check To Analyze Quality Of Contact Data

Data management firm Oceanos offers a Data Health Check within a user's cloud portal, which is designed to…

Solution Spotlight May 24
campaign performance DMS Analytics Focus Heat Map IgnitionOne marketing automation President Rober Barnette

IgnitionOne Launches New Analytic Platform For Digital Marketing Suite

IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital…

Industry News August 1
campaign performance Funnel Fuel funnel source lead source performance marketing budget marketing ROI
Funnelsource logo

FunnelFuel From FunnelSource

FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify…

Solution Spotlight August 6
campaign performance customer data data collection. email marketing Email social media web site integration Yesmail
YesMail

Yesmail Casts A Wider Data Net With Market Intelligence Update

Email marketing provider Yesmail Interactive has updated its Market Intelligence tool to collect customer data from a wider…

Industry News January 21
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