Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief August 10
Latest In: campaign performance
Two More Webinars Added to Master Campaign Optimization in 2025 Series
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…
News Brief April 8
Anteriad Acquires BNZSA To Help Expand EMEA & APAC Expertise
Quick Scoop: Anteriad acquired BNZSA to bring localized expertise to Anteriad's global footprint, including the ability to execute…
Industry News April 4
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Optimove Unveils Streams For Campaign Performance Testing Insights
Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the…
Solution Spotlight March 5
Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market
Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio…
Industry News September 1
Return Path Debuts Enhanced Email Optimization Platform To Improve Campaign Performance
Return Path's Email Optimization Platform is designed to give marketers new levels of insight to solve deliverability issues…
Solution Spotlight June 27
Oceanos Debuts Data Health Check To Analyze Quality Of Contact Data
Data management firm Oceanos offers a Data Health Check within a user's cloud portal, which is designed to…
Solution Spotlight May 24IgnitionOne Launches New Analytic Platform For Digital Marketing Suite
IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital…
Industry News August 1
FunnelFuel From FunnelSource
FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify…
Solution Spotlight August 6
Yesmail Casts A Wider Data Net With Market Intelligence Update
Email marketing provider Yesmail Interactive has updated its Market Intelligence tool to collect customer data from a wider…
Industry News January 21
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