IgnitionOne Launches New Analytic Platform For Digital Marketing Suite

Published: August 1, 2014

IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital Marketing Suite (DMS) platform, which is designed to help marketers assess campaign performance.

Key features of DMS Analytics 2.0 include:

  • Focus Heat Map that provides a color-coded schematic identifying areas that need attention;
  • Simplified interface to consolidate all data;
  • Visualization tools that highlight important data to identify successes or problem areas.

“We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available,” said Roger Barnette, President of IgnitionOne.

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