LinkedIn announced new integrations within several CRM, sales acceleration and management tools and its Sales Navigator solution. The company also unveiled new features and updates to its Account Pages and sales alerts features within the platform.
After the recent launch of its Sales Navigator Application Platform, the company announced more than two dozen new partnerships with companies such as Salesforce, Microsoft Dynamics and Marketo. LinkedIn has since added four more partnerships with Demandbase, InsideSales.com, SugarCRM and Oracle Sales Cloud — all designed to bring Sales Navigator insights directly into those platforms.
“This is the first time ever that salespeople can have a common thread of identity through their sales applications,” said Doug Camplejohn, Head of Product for Sales Solutions at LinkedIn, in an interview with Demand Gen Report. “Users can now view Sales Navigator data to see a consistent representation of a [LinkedIn] user and company to have a more unified experience.”
The company also announced updates to its Account Pages, designed to provide details into target accounts reps that need to have contextual conversations. These features include:
- Company Summary, a feature that can help users determine if an account is relevant by getting insight into employee count, industry, revenue and contact information;
- A New People Tab that can help users organize account contacts into three groups: saved leads, recommended leads and connections into the account;
- A News and Insights Tab designed to provide updates when a prospect or account is mentioned in the news, posts on LinkedIn, or has meaningful headcount or personnel changes; and
- Email alerts, which notifies users when saved leads view their profile, helping them know when leads show interest and may be more inclined to buy.
LinkedIn added that it will begin launching quarterly releases throughout the year for Sales Navigator and will also increase communication between partners and developers to further enhance product growth.
