advertising technology AI creative B2B advertising B2B marketing buying group campaign intelligence creative automation creative personalization LinkedIn LinkedIn Ads performance optimization Smartly video advertising
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief
September 24
AI Search Optimization B2B marketing brand credibility content strategy expert voices Gen Z buyers influencer marketing LinkedIn Millennial decision-makers trust marketing
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief
September 14
AI AI citations AI search artificial intelligence B2B marketing ChatGPT content strategy generative AI Google AI Overviews LinkedIn Meltwater thought leadership
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
News Brief
June 10
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
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February 23
AI in B2B B2B buying B2BMX 2026 brand authority buyability buyer confidence buying committees demand generation Hidden Buyers LinkedIn Sales Enablement Ty Heath viability
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…
Feature
May 14
ad performance advertising platforms B2B advertising B2B marketing customer journey Dreamdata LinkedIn marketing benchmarks paid social budgets ROAS
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief
March 23
AdRoll Allan Kirkpatrick Arjun Pillai Article Group B2BMX 2026 B2BMX 2026 GTM Strategy & Advanced ABM Sessions B2BMX 2026 GTM Strategy & Advanced ABM Track B2BMX GTM Strategy & Advanced ABM Bryan E. Jones Celia Aniskovich Chip Klang Cisco Dani Talbot David Reid Delinea Deloitte Canada Docket AI Doug Madey Ed VanderBush Gillian Hinkle Hailey Ho Hans Fischmann Heroku Influ2 INFUSE’s Intentsify Joey D’Agostino John Johansen Josh Baez Kaushik Kumar Laura Nespoli Lead2Pipeline Leslie Venetz LinkedIn LiveRamp Mark Bornstein Mason Cosby Matt Hummel NetLine Nikki Molina ON24 Pam Didner Pax8 pipeline360 Scrappy ABM Sumner Vanderhoof Suzy Krohn The B2B Institute The Sales-Led GTM Agency TOXPAND Transmission Ty Heath Uky Chong Victoria Albert WordPress VIP Workleap
In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy…
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February 25
3Thinkrs AI artificial intelligence brand narratives CMOs content marketing officers Generative Engine Optimization GEO How to Win Influence in B2B tech: A CMO’s Marketing and Communications Playbook for 2026 kpis LinkedIn multimedia social media venture capital video Web traffic
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand…
News Brief
February 2
Advertising Week New York AI Alex Josephson Ali Jawin Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Decoding Growth Dennis Buchheim Gina Kleiner Gloat’ IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke LG Ad Solutions LinkedIn Maria-Angela Sanzone Maryam Banikarim NetApp Parya Behrouzian Path7 Pontera Realm B2B Ruslan Tovbulatov Snowflake Sonya Lombardi Sparks TechFinitive.com Tony Marlow
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
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November 17
Advertising Week New York AI Alex Josephson Ali Jawin Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Decoding Growth Dennis Buchheim Gina Kleiner Gloat’ IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke LG Ad Solutions LinkedIn Maria-Angela Sanzone Maryam Banikarim NetApp Parya Behrouzian Path7 Pontera Realm B2B Ruslan Tovbulatov Snowflake Sonya Lombardi Sparks TechFinitive.com Tony Marlow
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
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November 11
Adam Charles AdRoll Advertising Week New York AI Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…
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October 15
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage,…
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October 9
