LogMeIn, Inc., a SaaS collaboration platform, has announced the beta release of GoToStage, an all-access, on-demand video platform designed to help marketers generate awareness and demand. The new platform aims to bring flexibility to host, promote and view webinars on-demand.
GoToStage enables companies to create a customizable and branded hub for all of their content. Customers can upload videos from GoToWebinar to their own curated channel page to share existing webinar recordings, and discover and reach new audiences. GoToStage viewers will be also able to search these channel pages to find content by topic or brand.
The solution is also programmed to track views, videos watched and attention spans.
“GoToStage gives our customers the option to promote valuable content on a platform that can reach millions of new prospects and continuously generate new leads without lifting a finger,” said Chris Battles, Chief Product Officer of LogMeIn, in a statement. “Businesses that want to capitalize on video to better connect, engage and convert customers — and support the entire buyers’ journey — need to harness their own video content channels without simply relying on video-sharing sites.”