Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a brand’s catalog through editorial and promotional content across marketing programs and throughout the customer relationship lifecycle.
With a targeted release date in 2023, Da Vinci will provide marketers with:
- An individualized content discovery path that organically guides each customer to more relevant products and categories throughout marketing programs;
- A simple user interface to decouple content creation from campaign setup and scheduling by automating decisions in advance of inevitable calendar changes and approval delays;
- A personalized path of editorial and promotional content customers are most likely to engage; and
- A creative library with content analytics that identifies how assets are performing to enable high-performing content to remain in circulation and reach new audiences while low-performing content will automatically fall back.
“Between ever-changing consumers’ tastes and needs, and the laborious work required of brands to reach every customer, the marketer’s struggle has become insurmountable,” said Vivek Sharma, CEO and Co-founder of Movable Ink, in a statement. “Existing campaign processes are outdated and focus on next-best actions and short-term customer value, leaving revenue and relationship-building opportunities on the table. Current approaches drive short-term, limited results in lieu of maximizing engagement and long-term revenue. Da Vinci pursues a longer-term, mutually beneficial strategy that leads to higher customer lifetime value — a game-changer for brands worldwide.”
