Openprise, a data orchestration platform for marketing and sales, has released a new data orchestration application for the Oracle Cloud Marketplace. The Openprise Data Orchestration Platform is positioned to automate data management and marketing tasks, such as data onboarding, data cleansing, deduplication and lead and account scoring.
The application also aims to help marketers score, route and segment leads. It is designed to use third-party data providers to cleanse and enrich data, as well as normalize leads to meet user specifications.
Additional features include:
- Account-based marketing activity analysis;
- Data unification; and
- GDPR enhancements.
"While most companies have deployed marketing automation and sales automation solutions, there are dozens of other critical marketing business processes that are still being done manually or not at all, and that's hurting marketing teams' performance," said Ed King, Founder and CEO of Openprise, in a statement. "Openprise automates 'everything else.' By providing a single platform that includes the data, decision-making logic and execution capabilities, Openprise enables marketers to automate critical business process to improve the effectiveness of marketing teams while simplifying their martech stacks."