Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates.
The new features position marketers to:
- Create compelling landing pages. The new landing page editor is designed to help marketers build responsive landing pages that include image carousels and video;
- Streamline the sales process. Through a new integration with Microsoft Outlook, sales teams can now access buyer insights, relevant content and track emails without leaving their email platform; and
- Enhanced security and tracking capabilities aim to provide marketers with insights into login history, audit reporting and more.
“As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty,” said Pierre Custeau, VP, product management, Oracle Eloqua, in a statement to Demand Gen Report. “With the addition of powerful new content creation, sales tools and auditing capabilities for Eloqua, we’re not only bringing efficiency and creativity to the way marketers work, but also enabling them to meet these increasing customer expectations.”