Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst
Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring's new VP Strategy & Chief Analyst. Prior to…
Industry News May 16
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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News January 9
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…
Industry News October 26
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early…
Industry News March 28
