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Creating More Engaging Demand Gen Video Content

1BijuVideo content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen marketers should focus more on video content to promote their brands and drive interest among audiences that can turn into paying customers.

Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing

This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards since joining the company in September, what attendees can expect at the event, how video marketing strategies are changing and more.

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Brightcove PLAY 2018: Personalized Video Content Generating Success For Greater Audience Engagement

Developing personalized content experiences is an ongoing task for B2B marketers today as buyers expect vendors to fully understand how their solutions affect business outcomes for their companies. Organizations such as VIAVI Solutions, Avanade and Eastern Bank are finding new ways to provide personalized video content across channels to better engage target audiences and understand their pain points.

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