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Study: Technology Marketers Make Progress With Content Marketing Strategy

1CMIWhile most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, shows that even though the effectiveness of the practice has decreased from 34% last year to 30% this year, technology marketers are still making progress in content marketing.

Content Marketing World: Sound Strategy Remedies Ineffective Content

Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that number fell to 38%. This year only 30% of marketers said their content is effective, according to CMI Founder Joe Pulizzi during his opening keynote at Content Marketing World in Cleveland, Ohio.

Thoughtful Curation, Organization Can Boost Impact Of Content

webinars shutterstock 134249441Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content.

In a recent webinar, executives from TreeHouse Interactive, a SaaS provider of marketing automation and PRM software, and CMI came together to discuss some strategies to increase the effectiveness of content marketing.

Content Thought Leaders To Share Best Practices At 2013 Content2Conversion Conference

Save the dateContent superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City.

During the two-day event, thought leaders will share their expertise with organizations striving to stand out in the emerging world of content marketing. Touted as a must-attend event for education and networking, B2B and channel executives attending C2C will learn the ins and out of mapping, developing and utilizing content marketing to nurture buyer relationships and enhance conversations with clients and prospects.

Demand Gen Report Announces Speakers, Sponsors For 2013 Content2Conversion Conference


C2C_twitter_logo_AADemand Gen Report announced this week that a diverse group of B2B content marketing industry leaders will share their expertise as featured speakers at their second annual Content2Conversion Conference, to be held April 22-23, 2013 at the Times Center in New York City.

Convent2Conversion is the only event of its kind solely dedicated to addressing the content and demand gen needs of B2B marketers. The event will focus on empowering marketers with strategies for mapping, developing and using content marketing to nurture buyer relationships and improve conversions.

Study Finds More B2B Spending On Content Marketing Programs


CMI-StudyVirtually all B2B marketers now engage in content marketing, and the use of various content formats is up across the board, according to a new study.

The 2013 B2B Content Marketing study, conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, surveyed more than 1,400 marketing professionals. More than 90% of the respondents say they use content marketing, and they spend an average of 33% of their budgets on the practice compared to 26% last year.

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