In an interesting pairing of interactive marketing brands, ExactTarget and Marketo today announced a strategic partnership to integrate Marketo’s Revenue Performance Management solution with ExactTarget’s Interactive Marketing Hub.
News of the partnership follows record-setting annual performance for both companies. ExactTarget announced annual revenue growth of 41% in 2010, finishing the year with more than $134 million in GAAP revenue. Marketo posted 315% year-over-year revenue growth in 2010. The company also recently signed its 1,000th customer.
- Published in DemandGen Reports