Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other channels and disciplines such as account-based marketing for a targeted and integrated approach.
Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand's platform, which is designed to boost content personalization for B2B organizations.
Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership.
Using Exclusive Concepts’ search engine optimization, pay-per-click, and web site speed and conversion optimization services, Extraprise clients can supplement their outbound email marketing and mobile i2i Marketing Services.