Act-On Software announced its Account-Based Marketing (ABM) Automation solution designed to help marketers orchestrate automated, multichannel ABM initiatives. The solution will be generally available in June 2016.
Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other channels and disciplines such as account-based marketing for a targeted and integrated approach.
Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand's platform, which is designed to boost content personalization for B2B organizations.
Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership.
Using Exclusive Concepts’ search engine optimization, pay-per-click, and web site speed and conversion optimization services, Extraprise clients can supplement their outbound email marketing and mobile i2i Marketing Services.