COVID-19 Update

B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands

The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%), features/functionality (72%), pricing (71%) and peer reviews (65%), B2B buyers are adding new criteria to the list: brand values and philanthropy.

What’s Working In Demand Generation In 2019?

Fearless Marketers Rethink Traditional Channels, Test New Tactics To Boost Buyer Interest

As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. But fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers.

This special report will explore what's working in demand generation and spotlight success stories from companies such as Radius, Bottomline Technologies, SAP Concur and more.

Download the report to learn about:

  • The growing role of ABM in demand generation;
  • The reemergence of direct mail as a top-tier strategy;
  • How marketers are refreshing webinars with new approaches, such as panels and interactivity;
  • How influencers can extend content reach and credibility; and
  • Why more B2B companies are turning to review sites in their demand gen process.

Complete the form below to download:

  • Published in Reports

Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences.


The platform is positioned to give marketers a 360-degree view of every possible customer via The Network of Record. It aims to provide trusted, real-time data and enable marketing teams to create “master records” with an unlimited scale for enterprise data volumes to drive growth, reduce costs and avoid the plague of inaccurate data.


Radius Unify was developed for B2B vendors, marketers and sales teams.


It is positioned to integrate with cloud platforms, databases and third-party data providers, including but not limited to Marketo, Salesforce, SAP, Oracle, Informatica, Bombora and Dun & Bradstreet.


Customers include American Express, SalesFusion, PATLive and more.


Radius Unify aims to provide B2B marketers with 180-degree improvement in data management and a 360-degree view into every buyer. It is positioned to help companies discover, manage and reach their audiences, as well as reduce data costs and streamline marketing pipelines.


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The Reality Of ABM? It’s All About The Contacts

JohnHurleyThis story originally appeared on our sister publication, ABM In Action.

Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source high-quality contacts who can serve as decision makers and deal champions is key to a team’s success.

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