By Jon Russo, Founder of B2B Fusion Group
Jonathan Becker (@jbecker), the CMO of SAP, presented at this year’s Sirius Decisions conference on how important it is in a B2B buying cycle to "market to people, and not market to buildings." Let’s take Becker's theme one step further and translate that approach to the CRM and marketing automation world.
Social media today is an important part of the big picture of B2B marketers. Yet keeping track of what your customers are saying about you on social media – and turning that chatter into useful insights – can be an incredibly challenging task.
On Tuesday, CRM vendor SAP announced a new product designed to cut this challenge down to size. Dubbed "Rapid-Deployment Solution (RDS) for Sentiment Intelligence with SAP HANA," SAP says the application can be deployed in as little as six weeks to extract and analyze real-time customer data from social media feeds.
As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when he delivers the keynote presentation on sales innovation.
Dunne’s presentation will focus on how sales innovations are gaining substantial attention in social software, analytics and in-line support for key selling processes as measures to help elevate performance.
As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when he delivers the keynote presentation on sales innovation.
Dunne’s presentation will focus on how sales innovations are gaining substantial attention in social software, analytics and in-line support for key selling processes as measures to help elevate performance.
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.
SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.
SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.
SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.
As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when he delivers the keynote presentation on sales innovation.
Dunne’s presentation will focus on how sales innovations are gaining substantial attention in social software, analytics and in-line support for key selling processes as measures to help elevate performance.