SurveyMonkey, an online survey and data insights platform provider, has acquired TechValidate, a marketing content automation solution, for an undisclosed fee. The acquisition positions SurveyMonkey to expand its B2B offerings by enabling users to create content from the data gathered through the company's survey collection and analysis services.
TechValidate is designed to help users turn customer experience data into content that can be leveraged across all marketing and sales channels. Along with delivering market research and customer insights, the platform can also offer content in multiple formats, including:
- Case studies;
- ROI analyses;
- Customer testimonials; and
“TechValidate’s automated content-generation platform helps customers get more from their survey results,” said Bill Veghte, CEO of SurveyMonkey. “They’ve taken data analytics one step further and moved into easily and effortlessly producing verified marketing content.”