It takes a lot of time and resources to create content that has a positive impact on buyers' decisions. However, effective content curation can maximize the shelf life of your best assets — all while providing your team a consistent stream of content at their disposal. This infographic from Brafton shares tips and tricks to repurposing five different types of content that may be gathering dust in your repository.
This is Melania Trump.
Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention.
If you’re a marketer, think of Melania’s speech as a piece of poorly curated content that wasn’t cited properly.
Don’t be Melania.
Content curation is being leveraged by a majority (82%) of B2B marketers to help establish an online presence and build brand authority, according this infographic from Inboundli. The infographic outlines the various challenges content curation aims to overcome and highlights popular formats and channels.
With the demand for content at an all-time high, many marketers are turning to curation to fill the gaps. When done thoughtfully, curation can be a useful strategy to ensure a steady flow of content for all stages of the sales funnel, particularly lead generation.
Content curation is a learning process that becomes easier and more consistent over time, observers noted.
360Chestnut, a company that connects energy efficient contractors and homeowners, has improved its ability to deliver quality content to its audience as a result of using an integrated solution from Curata and HubSpot.
Tapping into the capabilities of Curata’s business-grade curation platform, coupled with HubSpot’s inbound marketing engine, enables marketers to efficiently fuel their content marketing engine while better engaging with their audience to establish thought leadership and gain buyer trust, company officials noted.
Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.
“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”