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How To Capture Customers At Their Peak Of Interest

lauren meadToo often, a prospective customer visits a company’s website outside of normal business hours. Whether it’s early morning, late evening, over the weekend or on a holiday, businesses hear from prospective customers when there’s no one available to speak with them. And what do we do with these prospects who have self-identified themselves as good leads and are at their peak of interest? We typically ask them to wait until we are able to get back to them.

Engagio Raises $22 Million In Series B Funding

Account-based marketing company Engagio has raised $22 million in Series B funding, led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to scale its sales and marketing teams, accelerate product innovation and expand customer success in the fast-growing ABM category, according to founder and CEO Jon Miller.

3 Ways To Drive Product Adoption In The Cloud

Marcel Florez HeadshotFor cloud service providers, healthy recurring revenue streams depend on user adoption and utilization. Not only does this engagement expand the scope of service to more users, it reduces churn — after all, companies are less likely to abandon a platform the entire staff is actively using.

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