Study: Alignment Between Sales And Marketing Is Improving

1televerdeAs buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of sales professionals (62%) believe that sales and marketing are aligned at their companies.

Pretty, Pretty Please? 3 Tricks To Getting C-Suite Buy-In

Whether you’re looking to implement a new content marketing strategy, or want to switch gears from traditional demand generation and deploy an account-based marketing program within your team, you’ve got to say the magic word to your C-Suite: “Please!”

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Televerde Expands With European Office

televerde placeit imageTeleverde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions.

Are You Experienced? Insights On Hot Topics At EE13

OD calendar templateEloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event.

Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn.

How To Double Your B2B Marketing ROI

8-7 calendar template blueBreak free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line.

Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of the digital brain trust for Televerde, sponsor of the event, which is being moderated by Andrew Gaffney, Founder of Demand Gen Report.

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