As expectations for B2B CMOs continue to expand and grow, companies are turning to new ways to drive demand that supports the entire sales funnel and positions reps for success. This requires a strong understanding of customer needs to support the growth, retention and advocacy of clients.
As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of sales professionals (62%) believe that sales and marketing are aligned at their companies.
For some time now, modern marketers have been trying to humanize marketing. That might sound redundant at first; marketing is already about people, right? What could be more human?
Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding organizational realignment.
Whether you’re looking to implement a new content marketing strategy, or want to switch gears from traditional demand generation and deploy an account-based marketing program within your team, you’ve got to say the magic word to your C-Suite: “Please!”
Eloqua Experience 2013 is only weeks away and we’d like to invite you to a special online event previewing some of the hottest topics that will be addressed at this year’s event.
Join us for a uniquely formatted pre-Eloqua Experience session featuring 6 ways to share and 6 ways to learn.
Break free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line.
Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of the digital brain trust for Televerde, sponsor of the event, which is being moderated by Andrew Gaffney, Founder of Demand Gen Report.