Televerde, a provider of demand generation services, announced a new partnership with the Homestead Correctional Institute, part of Florida Department of Corrections, to expand its prison workforce development program. The company signed an agreement with Florida’s Prison Rehabilitative Industries and Diversified Enterprises, Inc. (PRIDE Enterprises) to open an engagement center in Florida and provide career pathways for incarcerated women.
Like many B2B companies, Televerde historically concentrated on driving demand and accelerating sales through high-volume outreach to prospects. While that strategy had been successful over the years, the sales and marketing solutions provider focused on the sales element of the funnel that relied heavily on cold calling potential clients.
B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage.
The topic of Televerde’s “workforce” has drawn a lot of comments and whispers over the years. Sometimes, there is a bit of a sarcastic tone attached as it’s referred to as the “prison company.” Other times, there is an insinuation that women in correctional facilities aren’t worthy of investment, either because they're in prison or because of the belief that they aren’t capable of real change.
As expectations for B2B CMOs continue to expand and grow, companies are turning to new ways to drive demand that supports the entire sales funnel and positions reps for success. This requires a strong understanding of customer needs to support the growth, retention and advocacy of clients.
As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of sales professionals (62%) believe that sales and marketing are aligned at their companies.
For some time now, modern marketers have been trying to humanize marketing. That might sound redundant at first; marketing is already about people, right? What could be more human?