Data management and orchestration platform Openprise uses its API Factory solution to provide businesses the ability to transform automated processes into functional APIs and simplify tech stacks and cost reduction.
The API Factory is designed to allow businesses to assess data quality issues by automating manual data cleansing processes, avoiding potential man-made errors and eliminating the time and money spent on custom coding, integrations, etc.
The solution’s capabilities include the ability to:
- Segment contacts;
- Route and enrich leads;
- Create multi-vendor enrichment services;
- Create custom logging and archiving services; and
- Add security and governance to API apps.
Who It’s For
The solution is designed for B2B enterprise marketing operations teams and IT teams that manage a robust tech stack, run campaigns through multiple data sources and automate data-sensitive processes.
What Makes It Special
API Factory is designed to automate different business processes without any new code, allowing businesses to perform data quality, duplication removal, lead validation and data unification tasks before introducing new data into critical systems.