The Dawn of the Unified Data Strategy: Breaking Down Silos in 2026
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads…
Blog January 28
Latest In: AI
Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
Engagement Is the New Deliverability: Embracing Gmail’s Smarter Inbox
Beginning as early as October, holiday promotions start flooding email inboxes as marketers compete for end-of-year sales. To…
Demanding Views January 27
The Ultimate AI Hackathon at B2BMX 2026: The B2B Prompt Playoff
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or…
Blog January 26
Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…
News Brief January 26
Demand Gen Report 2026 Trends: Allego’s David Ashe
Human vs. AI Coaching: Lessons From the Front Lines of Sales Enablement I’ve spent years coaching sales teams,…
Demanding Views January 22
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
Join Docket’s Arjun Pillai to Revolutionize Your Lead Strategy
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death…
Blog January 21
Demand Gen Report 2026 Trends: AI Digital’s Stephen Magli
Why Media Will Finally Rebuild for AI in 2026 The media industry nears its breaking point. For the…
Demanding Views January 20
New Cordial AI Agents Bridge Gap Between Insight, Action
Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate…
News Brief January 20
Ashley Faus to Keynote B2BMX 2026
Ashley Faus is set to deliver a keynote address for B2BMX 2026, the premier event tailored for marketing…
Blog January 19
Demand Gen Reports’s 2026 Data Survey: Why Marketers Are Rebuilding Their Foundation Is Live
Imagine trying to build a skyscraper on a foundation of loose sand. No matter how beautiful the glass…
Blog January 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
