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Dreamforce 2017: Need For Smarter, Personalized Buyer Experiences Fuels AI Growth

B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce conference, and company Founder and CEO Marc Benioff calls this development the “fourth industrial revolution.”

Top Priorities For 2018 Marketing Strategies Emerge As Leaders Address AI, ABM, Localization & Attribution

For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

To better understand which tools and tactics leading B2B marketers are planning to prioritize for the coming year, we got a sneak peek at the content and presentations from our upcoming Strategy & Planning Series. The week-long series (Oct. 30-Nov. 3, 2017), will feature 12 sessions with industry leading speakers from Heinz Marketing, Ingram Micro, The MX Group and Sage Software, who will review their top successes so far in 2017 and also share new models, tools and tactics they are planning to roll out in 2018.

Oracle Introduces Adaptive Intelligent Apps And AI-Powered Bots

1oracleAI

Oracle has announced the launch of new artificial intelligence (AI) apps for marketing and sales professionals. Called Adaptive Intelligent Apps, and built into the existing Oracle Cloud applications, the features are designed to simplify the decision-making process and drive more efficiency among business professionals across the organization.
 

Exclusive Q&A: Marketing In The Age Of AI

Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to accept AI, learn about it and embrace the change so both humans and machines can coexist in business.

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Uberflip Introduces AI-Powered Content Recommendation Solution

Uberflip AI is designed to give marketers the ability to fuse the art of marketing with the power of artificial intelligence. The solution aims to help marketers recommend content to their audiences. The company said its AI-based recommendation engine creates deeper content engagement, more personalized content experiences, and accelerates sales cycles for marketers and salespeople.

Why AI Is A Necessity For Your Marketing Strategy

1Anil KaulWhen artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become close to real-life personal assistants.

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