The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you only aim at the fish you want.
Metadata is designed to automatically simplify and accelerate the effectiveness of account-based advertising campaigns. It aims to eliminate operational, manual tasks and optimize performance using AI and multivariate testing to execute hundreds of campaigns in a few clicks.
Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an interview with Demand Gen Report, Adnan Zijadic, Principal Analyst at Gartner, shared his thoughts on the rise of data intelligence, its role in ABM and how to maximize your data intelligence solutions.
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in real time across one or more channels, signaling how progressive businesses are identifying opportunities for more personalized engagement with potential customers on their terms. This can be attributed to the growing adoption of AI and increase in data sources to enhance customer engagement, according to the report.
Amazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and Waze shows you what drivers ahead have encountered. Your data powers the Artificial Intelligence (AI) algorithms in apps, making life more rewarding, safer and efficient. The helpful insights lure you to come back, purchase a product and share the experience with friends — all of which increases your lifetime value as a customer. Today, entire generations are comfortable sharing private data with digital assistants, shopping apps and dozens of other tools as “payment” for the convenience of data-centric apps.