Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help marketers better manage their prospecting, retargeting and CRM engagement campaigns from a centralized platform.

FEATURES/FUNCTIONALITY

Postie is positioned to provide a full range of direct mail capabilities, such as testing and optimization features and audience modeling and attribution. Using the platform, marketers can create direct mail campaigns in minutes, deploy them in hours and measure the results in real time.

Postie is designed to help marketers segment their CRM, personalize messaging and optimize campaigns. It is positioned to provide deep insights into customers and leads and deliver targeted direct mail campaigns based on attributes, look-alike models or online behavioral instances. Marketers can create campaigns with real-time triggers or dedicated, time-specific deployments.

TARGETED USERS

Postie is designed for customer acquisition marketers and CRM teams.

COMPATIBILITY

The solution is positioned to integrate with most CRMs, websites and mobile applications.

DELIVERY/ PRICING MODELS

Pricing is based on a cost-per-piece model.

CURRENT CLIENTS/USERS

Postie serves clients across a variety of industries, including insurance, e-Commerce and financial services.

COMPETITIVE POSITIONING

Postie aims to offer direct mail prospecting and CRM marketing automation together in one platform. It is designed to provide easy-to-use tools and technology with creative testing, audience segmentation and micro campaign structures. Campaigns can be set up in minutes and mailed out the next day.

CONTACT INFO

Postie
12655 W Jefferson Blvd
Los Angeles, CA 90066
Postie@dottedlinecomm.com

The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM and marketing automation data to collect insights that expand users’ visibility into new and existing markets, according to Radius.

FEATURES/FUNCTIONALITY

The company said the Radius Revenue Platform enables buyers across the following solutions:

• Data Stewardship, which can analyze, cleanse and append existing foundational data to ensure go-to-market teams are running campaigns with high-quality information.
• Go-to-Market Insights, which aims to provide visibility into and explore opportunities within markets to focus marketing and sales strategies on areas with the greatest payoff.
• Account-Based Marketing, which is designed to personalize and execute ABM campaigns powered by data science.
• Lead Scoring,  focus on resources on the prospects most likely to convert to grow business efficiently.
• Outbound Marketing & Prospecting, which aims to drive more higher-quality leads into your funnel to optimize conversions and results.
• Co-Marketing, which allows users tosee the overlap across multiple instances of CRMs to drive effective co-marketing.

TARGET USERS

Target users include mid-market and enterprise companies in industries such as software, tech, financial services, media and insurance. Primary contacts include demand generation, marketing, marketing operations and sales operations leaders.

COMPATIBILITY

Radius supports native integrations to Salesforce and other CRMs such as Microsoft Dynamics, SugarCRM, NetSuite and Infor via CSV upload.  The solution also supports native integrations to Marketo, Eloqua and Pardot and other marketing automation platforms via CSV upload.  Radius natively integrates with digital and social ad platforms such as Facebook, Google AdWords and Twitter, and supports integrations with data management platforms.  

DELIVERY/PRICING MODELS

Customers can customize Radius to the solutions and integrations relevant to grow their business.  Pricing is correlated to the complexity and breadth of these requirements.

CURRENT CLIENTS/USERS

Radius clients include Infusionsoft, Square, First Data, Box, Kabbage, Sam’s Club and Zenefits.

COMPETITIVE POSITIONING

 Radius gives companies a competitive advantage by providing continuously sharper intelligence that expands visibility into new and existing markets, informing decisions for campaign planning and more accurately predicting and driving pipeline growth, lead conversion and revenue generation.

CONTACT

Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies said the partnership will combine Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s business intent data to deliver a programmatic prospecting solution for B2B advertisers.

KickFire Prospector is a free prospecting and sales automation tool. Available as a Chrome browser extension, KickFire is designed to streamline the prospecting process by reducing the time a salesperson spends identifying accounts.

FEATURES/FUNCTIONALITY

The sales automation tool enables a salesperson to discover specific personas and decision-makers within an account, qualify leads and push them into a CRM without having to leave a website.

Other features of Prospector include:

• Verified firmographic information, such as industry, revenue, department, title and social profiles;
• Direct email addresses and telephone numbers of key decision-makers;
• Real-time analysis of web technologies (analytics, marketing automation, advertising, retargeting, etc.) used by a company; and
• Integration with major CRMs.

TARGETED USERS

Prospector’s target users include B2B sales and business development representatives, account executives, sales leaders and marketers.

COMPATIBILITY

KickFire Prospector helps build lead lists to push into the following CRMs: ConnectWise, Microsoft Dynamics, Salesforce, SugarCRM and Zoho. KickFire also provides company firmographic and IP address translation endpoints through an API.

DELIVERY/PRICING MODELS

KickFire Prospector is a free Chrome extension that includes company information, technology details, social profiles, names and titles. It charges 50 cents for each verified email address and phone number. Discounted bundle pricing for verified information is available.

CURRENT CLIENTS/USERS 

KickFire Prospector’s clients include Captora, MultiView, Salesforce and Oracle.

COMPETITIVE POSITIONING

KickFire helps salespeople build qualified prospect lists with detailed company and verified employee contact information from within the Chrome browser, without leaving a website.

CONTACT INFO

The reality is that nothing is ever stationary in B2B prospecting. If sales teams stick to the same model year after year, they'll lose. Conversely, if they abandon everything they've done to make things calculable thus far, they will also likely fail.

Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales team’s prospecting efforts by leveraging data from Salesforce.com.