One driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution. Hot Prospects is a real-time lead and opportunity barometer, designed to provide a graphical dashboard within Salesforce.com that allows salespeople to focus on ready-to-buy prospects. In July 2011, Act-On also acquired the assets of marketing automation solution provider Marketbright.
Through its partnership with Insidesales.com, Act-On will integrate its marketing platform into the Insidesales.com PowerDialer and Lead Management suites. The partnership was established to help streamline the passing of leads between marketing and sales by providing real-time analytics data. The integration will tentatively be available in Q4 2011.
In response to increased demand for its marketing automation solutions, the Beaverton, OR-based company also boosted its employee count by more than 33%, and anticipates another 20% boost by Q4 2011.
Act-On has moved to larger offices in Beaverton, OR, and Roseville, CA, and recently opened a Silicon Valley office in Menlo Park, CA. The company also announced new additions to its team, including Shawn Naggiar, who was promoted from VP of Sales and Services to Chief Revenue Officer. Jay Shah joined Act-On as VP of Business Development. Previously, Jay was VP of Business Development for WebEx Communications and then became senior director of business development at Cisco. With past experience as VP of customer operations at WebEx Communications and Cisco, Troy Strahl is currently leading as VP of Customer Success.
