Alinean Unveils New ROI Measurement Portal

Published: December 31, 2014

Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI.

The free portal, named I Want My ROI, is positioned to help benchmark spending and performance, while also helping boost business development. Assessment, performance and spending benchmarks will be aggregated and constantly refreshed from the community of users to provide accurate insights.

Each tool also contains research from leading analyst firms including IDC, Forrester and SiriusDecisions.

Some of the tools available in the portal include:

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
  • A marketing calculator designed to analyze marketing strategies and spending versus competitive benchmarks;
  • A Sales Effectiveness Calculator that can assess the user’s sales management and enablement spending and practices; and
  • A Sales Enablement Maturity Assessment designed to help sales enablement professionals assess the capability and maturity of their current practices, while also help plan for the future.

“Executives are under pressure to do-more-with-less,” said Tom Pisello, CEO/ founder of Alinean. “These tools provide great comparative benchmarks, insights and justification to develop and drive business value improvements.”

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series