KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform.
The solution is designed to help companies using its sales automation platform to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their CRM platform. Customers can then use KickFire’s company firmographic data to increase productivity within their sales departments.
Key features of the enhancement include:
- Real-time account identification: Which is designed to identify accounts and automatically push it to a company’s CRM.
- Integration into the following CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Zoho, SugarCRM; and ConnectWise.
- ICP matching: Designed to identify multiple lead scoring criteria to match ICP (Ideal Customer Profile) models, including location and industry.
- Account Visibility: Giving companies detailed intent visibility of accounts in-market to purchase before self-identifying on the website.
“CRM SmartSync integrates with a sales team’s daily workflow to identify intent signals based on lead scoring,” said Tina Bean, Co-Founder and VP of Strategic Business Development at KickFire, in a statement. “We make it easy for B2B marketers and sales teams to automate the process of analyzing and managing highly engaged accounts, increasing productivity and allowing sales to focus on interested audiences earlier in their buying cycle.”