Seismic Raises $170M, Acquires Lessonly To Enhance Sales Enablement Training

Published: August 17, 2021

Seismic, a sales enablement platform provider, acquired training, coaching and enablement solution Lessonly to help users provide seamless sales experiences from within the Seismic platform. In addition, Seismic completed its latest series G funding round, raising $170 million and bringing its total valuation to $3 billion.

Lessonly is a sales training and coaching tool that provides sales teams with feedback on their sales reps’ performance, helping sales leaders and managers improve their rep’s productivity or build better sales processes to fit their business’ needs. The solution also specializes in onboarding, with personalized programs that help managers onboard new sales team members faster.

The acquisition positions Seismic to develop a combined solution that provides users with sales and marketing content, as well as Lessonly’s training programs and coaching plans. The new solution will allow B2B sales teams to improve productivity, access new data analytics and trends, and build longer-lasting buyer relationships.

In addition, Seismic reached a $3 billion valuation through its recent series G funding round to expand its platform and global footprint. The $170 million funding round was conducted in partnership with Permira, JMI Equity, Ameriprise, with funds and accounts advised by T. Rowe Price Associates, Inc.

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“Over the past few years, Lessonly has become a close strategic partner and we have forged strong ties across our teams, complementary capabilities and joint customers,” said Doug Winter, Co-founder and CEO of Seismic, in a statement. “Together, we are a stronger and smarter sales enablement platform that gives sales leaders the confidence they’ll need to hit their numbers, and ensures all sellers are able to engage with customers in the most effective way possible throughout their buyers’ journeys.”

Seismic continues to commit to its mission of enabling sales engagement and training, aligning with the recent unveiling of its platform’s new AI Seismic Aura. With Seismic Aura, the new funding and Lessonly’s programs fueling its platform, Seismic hopes to provide a seamless seller experience that enables sales activities that drive revenue.

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