NetProspex, a B2B data services provider, and B2B teleprospecting and marketing services firm AG Salesworks, recently announced a partnership and joint solution. Leveraging NetProspex’s verified contact data services, AG Pipeline Connect will focus on delivering full service marketing and sales campaigns to garner fully qualified sales leads.
As data from marketing programs and sales efforts often exist in disparate locations, B2B companies can lose visibility into subtle changes in their target market. With 25% of the workforce changing each year, a business contact database is continually degrading in quality.
NetProspex determines a client’s ideal buyer profile, ensuring a prospect database is properly targeted towards the correct decision makers. The company ensures data quality using on its proprietary CleneStep methodology, identifying incorrect contact information, appending missing fields, enhancing records with key demographic or firmographic details and adding net-new contacts.
Once this process is complete, AG Salesworks applies a proprietary methodology to develop qualified sales opportunities from this data. This process includes campaign messaging, followed by outbound email marketing and teleprospecting. Real-time campaign analytics are delivered in detail, along with closed loop feedback on all leads passed to show return on investment.
"A successful campaign hinges on two critical factors: Quality of data and tactical execution,” noted Peter Gracey, President, Chief Operations Officer and co-Founder, AG Salesworks. “We've seen that most companies are falling off in one of those two areas. They've either found a great list and lack the best practices to execute the campaign effectively, or they've dialed in their best practices but the list is of poor quality or poorly targeted or both.”
“This solution has allowed us to forecast with far more confidence,” stated Joe Federbush, VP of Sales and Marketing at ESI, in a press release. “With 87% of the leads generated by AG progressing to next steps, we are seeing an excellent return without the costs and challenges of having this in house.”