Latest In: data management strategy

acquisitions Cvent data management strategy data strategies demand generation event event marketing hybrid event iCapture inperson event Jifflenow lead capture lead generation Lead Qualification virtual event
Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…

Industry News January 17
ABM Accountbased marketing Data management data management strategy data privacy Lead2Pipeline LeadScale marketing services
Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Lead2Pipeline, a data-driven B2B marketing service, partnered with LeadScale Engine, a technology-driven services company, to offer certified leads…

Industry News February 7
agile marketing AgileCDP data and marketing Data management data management strategy Openprise
Openprise Launches New Data Management Tool

Openprise Launches New Data Management Tool

Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP.…

Industry News March 27
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series