Marketing automation platform provider eTrigue announced its expansion into the European market, naming Jeff Barnes and David Godden as co-directors of eTrigue Europe Limited. The subsidiary, based in London, will feature the vendor’s DemandCenter marketing automation system as its primary offering.
eTrigueDemandCenter is being launched with a Fast-Start Customer Program, offered as a complimentary service in the UK. The service is designed to provide customers with implementation and configuration consulting to ensure that new installations go smoothly.
Barnes and Godden were previously responsible for introducing, developing and creating market share for ExactTarget and Pardot in Europe, according to a company press release.
“Both Jeff and David have considerable experience in growing European operations and have been instrumental in the development and evolution of both the email marketing and marketing automation sectors,” said Jim Meyer, VP and General Manager of eTrigue. “As such, we are delighted that they are joining us to expand our International operations.”