TrackMaven, a provider of marketing analytics technology, recently raised $6.5 million in Series A funding. The capital will be used to expand the company’s product, sales and marketing teams and staff its new Washington, D.C. office, according to TrackMaven Founder and CEO Allen Gannett.
The new round was led by New Enterprise Associates (NEA) and included existing investors Bowery Capital and Acceleprise Ventures.
“We’re very excited to partner with NEA — the firm’s deep expertise in data analytics and business intelligence will be a tremendous asset for TrackMaven as we deliver new features and products to make marketing data actionable and improve marketers’ daily lives,” said Gannett.
NEA General Partner Harry Weller added: “There is a tremendous need in the market for a competitive intelligence tool of this caliber, and we’re confident that TrackMaven will be the platform of choice for leading brands and marketers. We are looking forward to partnering with Allen and his team as they take TrackMaven to the next level.”
