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Latest In: Industry News

Chad Gold FullStory
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Fullstory Appoints Chad Gold as CFO

Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold…

News Brief May 8
Ammunition Chief Creative Officer Jonathan Hayes
Artificial Intelligence and mobile technology concept. Man using AI Phone for Generative Edit, Live Translate, Circle to Search, Chatbot assistant conversation. generative AI. innovation. smartphone.

Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative…

News Brief May 8
AI AI Agentic artificial intelligence B2B marketing regulatory requirements Vall Herard video marketing strategy
People working on business video content Three people in marketing department working on computers with social media and advertisement. Flat design vector illustration with white background

Compliance Meets Creativity: The Role of AI in B2B Video Strategies

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI…

Feature May 7
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2025 State of B2B Pipeline Growth artificial intelligence budgets buyer engagement Content Data utilization Economy lead nurturing Matt Hummel personalization pipeline360 Staffing Levels tech stacks
360 Survey

Pipeline360 Survey Provides Insights into B2B Marketing Growth

Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering…

News Brief May 6
Design-to-Source Intelligence DSI Siemens Digital Industries Software Wevolver
Simens

Siemens Reaches Deal to Acquire Wevolver

Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach,…

News Brief May 5
Blackthorn Chris Federspiel Chris Kearney Event Navigator Lauren McCullough messaging salesforce
A group of diverse young professionals are laughing and smiling as they look at their phones during a conference or meeting. They are all wearing name badges and appear to be engaged in conversation.

Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact…

News Brief May 1
2026 B2B Marketing Exchange 2026 B2BMX Omni La Costa Resort
B2BMX California Bound

The B2B Marketing Exchange is On the Move

After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to…

News Brief April 30
Content educational events Entertainment Event Pulse Check expos large-scale conferences networking smaller-scale conferences Speakers
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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and…

News Brief April 30
AI artificial intelligence Chris Li Sales performance management Xactly Xactly Design Xactly Extend Builder Xactly Reporting
Sales performance management and report concept. Drive sales performance to optimize sales team's capabilities and optimize the window opportunity for the sale. Improve sales efficiency, agile CRM.

Xactly Design Available with Two New Solutions

Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and…

News Brief April 29
Adobe b2b content Bryan Casey IBM Lumen Technologies Marketing Personalization Moria Fredrickson Nick Harper
Adobe 24 Notion Web 0525 FEAT

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…

News Brief April 29
Demandbase Demandbase On Developer Portal GTM Marketplace Portal Michael Wilczak Workato
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Demandbase Unveils Marketplace and Developer Portal

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…

News Brief April 28
AI agents Amit Bendov artificial intelligence Gong
Gong AI Trainer

Gong Launches News AI Agents to Deliver Revenue Impact

Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize…

News Brief April 24
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