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Tech, Knowledge And Communication Empower Data-Driven B2B CMOs

Today’s B2B CMOs are growing more data-driven in their initiatives to drive demand and generate high-quality leads. In an interview with the Demand Gen Report team, Ken Wincko, SVP of Marketing at PR Newswire, discussed several topics from a recent white paper the company published — titled Meeting Demand: A Guide To Becoming A Data-Driven CMO. Wincko discussed the importance of becoming a data-driven CMO, the cultural shift required to get everyone within the organization on board with taking a data and measurement oriented approach to sales and marketing, as well as the growing impact of marketing technologies and the expanding skill sets marketing teams need to maximize success.