CXO Conversations: PFL’s CMO Debunks Myth That Direct Mail Is Off Limits During Lockdown

Published: August 12, 2020

This month, Demand Gen Report launched a new video interview series that will provide our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community. 

We’re kicking the series off with a candid conversation with Nick Runyon, CMO of PFL, who shared insights on how his company and many of their clients are navigating the current climate, with many corporate offices still closed. Some of the unique topics Runyon tackled included:

  • How companies are using preferred mailing addresses and 1X opt-ins to drive successful direct mail programs during lockdown,
  • Creative options B2B brands are using to send clients and prospects at a time when face-to-face options are limited;
  • Why many brands are positioning direct mail as a key part of the virtual events they are using to engage audiences; and
  • What he is hearing and chatting about with other CMOs during this unique time in B2B marketing.
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