DGR TV: Michael Brenner, NewsCred

Published: April 14, 2015

During his presentation at the 2015 B2B Content2Conversion Conference, Michael Brenner, Head of Strategy for NewsCred, highlighted several trends that B2B brands are leveraging as part of their content marketing initiatives. He cited building buyer relationships and preparing personalized content for the each stage of the buyer’s journey among the strategies being implemented by B2B marketing leaders.

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