DGR TV: Hana Abaza, Uberflip

Published: April 30, 2015

Content is king, but how effective is it? Hana Abaza, VP of Marketing for Uberflip, highlights how measuring content ROI is a growing concern for B2B marketers in 2015, while also discussing how content is being leveraged to highlight the right people B2B marketers should be talking to within prospective companies.

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