DGR TV: Mary Firme, Reachforce

Published: October 7, 2012

Mary Firme, Director of Marketing, ReachForce

Demand Gen Report spoke with Mary Firme, Director of Marketing for ReachForce, about the company’s solution for capturing and validating lead data in real time. Firme discusses why it’s so important to cut the number of forms inbound prospects are forced to fill out – without losing access to quality information – and how the resulting intelligence can drive a company’s B2B sales and marketing success.

Episode Notes:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series