Reports
The 2018 State Of Database Quality
B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant,…
2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe
B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting…
2018 State Of B2B Marketing Technology
Growing Emphasis & Investment On Personnel To Manage TCO & ROI From Expanding Tech Stacks…
2018 Marketing Measurement & Attribution Benchmark Survey Report
New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments…
The 2018 State Of Account-Based Marketing
Leaders Refining ABM Practices With Hyper-Personalized Targeting, Messaging & Engagement B2B buyers are increasingly expecting…
What’s Working In Demand Generation?
Transformation and change are words that are frequently associated with B2B marketing these days. Goals…
2018 State Of B2B Intent Data
An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To…
2018 Demand Generation Benchmark Survey Report
Tapping Multichannel Marketing & Data As Key Engines For Growth The core goal of driving…
The 2018 State Of Marketing Automation Outlook Guide
As B2B buyers grow more empowered, marketing and sales teams will look to provide seamless…
2017 State Of Customer Lifecycle Marketing
B2B Marketers Expanding Beyond Acquisition Strategies To Reduce Churn, Increase Customer Lifetime Value Acquiring and…
2017 State Of Interactive Marketing
B2B marketers are seeing the benefits of interactive content to engage with buyers, and are…
The 2017 B2B Innovator Awards
The inaugural class of B2B Marketing Innovators is made up of 34 executives across a…
