As operation teams’ responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working in Marketing and Sales Ops will be tasked to grow their skillset beyond the tech focus. These newly developed skillsets will position teams to identify specifically how their company is driving revenue, as well as determine what needs to change to drive success.

B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own their numbers with heightened involvement in the customer experience and communication across the organization with strong teams. This requires today’s CMO to transform into a leader that focuses on brand storytelling, strong talent retention and team building, revenue- and customer-focused, as well as maximizing the efficiency of their tech stack.

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.

As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are also beginning to understand that opportunities with confident buyers lead to closed business. Therefore, leading companies such as Phononic and ExtraHop Networks are using personalization strategies as a confidence builder versus a relevance builder to ease buying decisions for their customers.

Oracle has released updates to CX Unity, the company’s enterprise-class customer data management platform, as well as new additions and updates to its data-driven CX Cloud, which is pre-integrated with the CX Unity platform.

Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B International shows that only 14% of large B2B companies are truly customer-centric. However, progressive companies that have seen great success over the past couple of years are focusing on disrupting the customer experience to ensure buyers control the decision-making process, have as little friction as possible and build genuine relationships with their new partners.

SDL, a global language and content management solutions provider, unveiled its SDL Content Assistant, a tool that aims to create easily digestible copy from lengthy documents via extracts and snippets.

This infographic from HubSpot shares insights into why perfecting headlines and titles is crucial to digital content today, while also providing data-backed tips and best practices for focusing on headlines to drive website traffic, engage web visitors and convert them into prospects.

When you’re looking to buy something, which situation do you prefer? Getting instantly accessible information that’s specific to your needs and decision-making process or sifting through an amalgamation of random content and items? It’s a no-brainer, right?

LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts.