The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%), features/functionality (72%), pricing (71%) and peer reviews (65%), B2B buyers are adding new criteria to the list: brand values and philanthropy.

Leadspace, a customer data platform for B2B sales and marketing, announced it had doubled its annual returning revenue after a year of record growth.

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences.

FEATURES/FUNCTIONALITY

The platform is positioned to give marketers a 360-degree view of every possible customer via The Network of Record. It aims to provide trusted, real-time data and enable marketing teams to create “master records” with an unlimited scale for enterprise data volumes to drive growth, reduce costs and avoid the plague of inaccurate data.

TARGETED USERS

Radius Unify was developed for B2B vendors, marketers and sales teams.

COMPATIBILITY

It is positioned to integrate with cloud platforms, databases and third-party data providers, including but not limited to Marketo, Salesforce, SAP, Oracle, Informatica, Bombora and Dun & Bradstreet.

CURRENT CLIENTS/USERS

Customers include American Express, SalesFusion, PATLive and more.

COMPETITIVE POSITIONING

Radius Unify aims to provide B2B marketers with 180-degree improvement in data management and a 360-degree view into every buyer. It is positioned to help companies discover, manage and reach their audiences, as well as reduce data costs and streamline marketing pipelines.

CONTACT INFO

Radius
353 Sacramento Street
Floor 20
San Francisco, CA 94111
1-855-723-4870

Radius, a B2B enterprise data platform, announced it has enhanced its data source, the Network of Record, with a new partnership to Dun & Bradstreet’s Data Cloud.

Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become one, given that they had somewhat similar product offerings but different structures.

Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline.

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead the growth of technology stacks and streamlined sales funnels. Now, marketing operations in the B2B industry has evolved into a foundational element of the marketing department to meet and exceed the increasing demands expected of CMOs and their teams.

This story originally appeared on our sister publication, ABM In Action.

Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source high-quality contacts who can serve as decision makers and deal champions is key to a team’s success.

Radius, a data and predictive marketing software provider, has announced plans to merge with Leadspace, an audience management platform. The merger aims to create a combined, comprehensive data intelligence platform under the Radius brand.