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Web Seminars

2016 Lead LifeCycle Series

Accelerate Your Funnel: From TOFU To BOFU Join us for our 2016 Lead Lifecycle Series, part of our first annual Lead Lifecycle Month. Coming to a computer screen near you during the last two weeks of July, industry experts will share the top trends and best practices B2B organizations are leveraging to woo buyers at each stage of the funnel.…

The Latest Shifts In B2B Buyer Behavior

New Trends And Real-World Insights From The 2016 Research This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on: where they typically see breakdowns in the marketing/sales process; what validation steps they are adding to the buying process; how they…

5 Ways to Generate Leads With Video

As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. B2B marketers that use video for lead gen experience a 19% lower cost per lead than those that don't, according to Aberdeen. It's no surprise, then, that top marketers are using video as part of their…

Building The New Model For Growth Marketing

Join us to get practical insights and tips into building the right marketing tech stack! Save hours of research by hearing straight from your peers what is making a HUGE impact on the bottom line. Join Mary Kay Hyde, VP of Marketing at HotSchedules and Mat Rider Global Director of Digital & Social Media of MongoDB, to learn how they…

How An Optimized Tech Stack Drives Award Winning Campaigns

A Behind The Scenes Look Into The Marketo-hub Tech Stack Booker Uses to Drive Massive Results After recently being named one of the Killer Content Award winners for its interactive campaigns, high growth software company Booker will share background into how technology is helping to drive impressive marketing results. In providing a behind the scenes look at its strategy and…

Using Data Triggers to Drive Marketing and Sales

Have you ever purchased an umbrella on a sunny day? Chances are you haven't, since there was no immediate need. But the second those rain clouds start to roll in, all of those previously uninterested buyers are ready to snap them up. The moral of this story? Timing really is everything. During the webinar, Charlie Allieri, Aberdeen's Chief Data Officer…

2016 Content Budgeting & Measurement: Key Investments & Strategies For The New Year

What are the top content marketing trends and investments for 2016? How do B2B firms plan to ramp up content messaging and amplification strategies to increase reach, boost brand recognition and drive ROI? During this exclusive webinar, the Content4Demand team will reveal key takeaways from its inaugural Content Budgeting & Measurement Survey, offering answers to top-of-mind questions including: What are…