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Web Seminars

Crossing the Conversion Gap: Sales Enablement Strategies to Ensure Generated Demand Gets Closed

The hand-off between Demand Generation and Field Sales follow-up is tricky in most companies. It’s a typical failure point where many good leads go to die and conversion percentages languish. Unless your company has an aligned Sales Enablement program that connects the dots between Marketing and Sales to make sure your representatives are ready to convert that opportunity into real…

Measuring The Impact Of Content Marketing On Your Pipeline

With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

Upgrading Your Lead Nurture Program in 2015

For years marketers have used sophisticated nurture strategies that segment and​ ​email their database contacts. What if you could upgrade your nurture strategy to apply that same level of sophistication to an even larger audience — anonymous website visitors — across multiple marketing channels?​ ​2015 can be the year you start!

How To Turn Your Resource Center Into A Demand Gen Machine

For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads.  Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

The Formula For Creating Killer Content Campaigns

An Inside Look At The Content, Engagement Strategies And Results From The Top B2B Campaigns From 2014 This webinar will present insights into changing trends around content consumption among business executives, as well as snapshots of some of the winning campaigns from the 2014 Killer Content Awards.

Five Strategies for Increasing Event ROI

Marketers face intense pressure to deliver programs that drive sales and achieve positive ROI. But understanding the effectiveness of marketing events can be challenging. Learn five high level strategies for increasing visibility into your events, achieving break-out ROI, and getting more value from event data.