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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Webinar Playbook: Game-Changing Strategies From 10 Top B2B Marketers

According to research from InsideSales.com, 73% of marketing and sales leaders said webinars are the best way to generate quality leads. But as buyer preferences evolve, a traditional webinar model (think generic slideshows complemented by a single voice on audio) may not always cut through the noise and drive the high engagement it used to. To learn how marketers are…

Top Twitter Trends In Content Marketing In 2019

With over 326 million users, Twitter has become a go-to platform for sharing trends with large audiences. This infographic from SEMrush lists the most popular content marketing-related hashtags, topics, visual content and influencers on Twitter.

The Rise Of Revenue Operations

The number of revenue operations job titles on LinkedIn is growing rapidly, as evidenced by a 73% increase in "Directors of Revenue Operations" positions between October and December 2018. This infographic from Clari offers insights into the rise of revenue operations and outlines the key benefits of revenue operations teams,…

The Tactile Marketing Automation Idea Book

The digital world is a crowded place. No one is going out of their way to hear what you have to say. You have to get in front of them in a memorable, engaging way. But how? A tactile marketing automation solution can help you drive results through the send of personalized, high-impact dimensional mail, directly from your marketing automation…

What’s Next In Modern Marketing?

10 Industry Experts Sound Off On The Trends, Tactics & Tech Revolutionizing The Future Of B2B In an era of constant change and disruption, B2B marketing teams must learn to adapt and grow at a quick pace. Traditional, cold marketing tactics simply won't cut through the noise anymore, especially as B2B buyers continue to be influenced by the personalized experiences…

2019 State Of Marketing Technology

Savvy Tech Buyers Relying More On Integration Capabilities To Connect Disparate Data For Complete Customer View The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. The recently launched 2019 Marketing Technology Landscape "Supergraphic" revealed 7,040 marketing technologies on the market — up from 6,829…

How To Collect And Act On The Net Promoter Score

Collect customer feedback? That's a great start! Research shows that 83% of businesses who describe themselves as "successful" measure customer satisfaction. In fact, research published in the Harvard Business Review shows that the act of asking customers for their feedback makes them happier — and can increase their likelihood of shopping with a brand again. But if you're like many…

2019 Marketing Measurement & Attribution Survey Report

Benchmark Research Shows Reporting Matures To Track More ABM & Conversion At Specific Stages Of Buyers Journey Nearly every B2B organization strives to learn more about their buyers. Building journey maps, studying triggers and analyzing the behavior of key stakeholders are common practices for marketing teams. The common factors for all of these initiatives are having actionable reporting and metrics…

Forrester Evaluates B2B Customer Analytics Market

Leading customer analytics platforms arm B2B professionals with the guidance and automation required to make significant strides toward personalized experiences at scale, with analytics and insights being key drivers of success. In a recent Forrester study, six B2B customer analytics platforms were evaluated for their improved application of AI, data mastery and product innovation offerings. The six platforms featured in…

The 2019 State Of Content Marketing

Almost half (41%) of marketing budgets are now spent on content marketing, up from 23% in 2018. This infographic from HubSpot outlines other key statistics from its third annual State of Content Marketing Survey, including that 15% fewer marketers are using influencers and the number one metric for measuring content…
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