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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How Partner Networks Can Expand Sales Efforts

Partner networks can help SMBs increase sales and marketing opportunities. Successful partner programs can feature a variety of important components. For small and mid-size companies creating a new network or expanding a fledgling effort, experts point to a number of key ingredients. This guide offers insights into: The common myths, misconceptions and actualities of leveraging a partner network; What needs…

The State Of Online Video

Video is an important marketing tool, but do marketers fully understand how users are consuming their content? This infographic from TwentyThree spotlights research from 300 marketing teams, 1.5 million videos and 650 million video plays on how marketers can use video to drive leads, improve data and nurture customers down…

State Of B2B Full-Funnel Measurement

Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey B2B marketers are increasingly expected to prove the impact of their initiatives. And that impact is rapidly being judged not only in the number of leads or click-throughs, but through engagement and real-world revenue. To address this reality, industry experts state that marketing teams at leading B2B…

The Mixology Of Content Marketing

To get your message across to your audience, you have to serve it up in a way that's easy to consume and enjoyable—like a refreshing cocktail. This infographic from JBH shares the variety of content formats available for B2B marketers to try out in their campaigns.

Sizing Up DIY vs. Do It For Me In B2B Marketing

Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate Campaigns & Pipeline Impact The DIFM revolution that has quickly taken hold in the consumer world is now being applied to marketing automation. In the process, it has enabled small to mid-sized marketing teams to perform on par with much larger organizations. DIFM partners can…

LookBookHQ: A Case Study

How DemandWorks Delivers Binge-Ready Leads From Target Accounts You may have heard that the content "bingeing" is the most important metric when generating qualified leads. This guide teaches you about why content bingeing is a great indicator of a qualified lead, and which company can help deliver that metric to you. In this case, you'll learn how DemandWorks helped deliver:…

2017 B2B Buyers Survey Report

Risk-Averse Buyers Expect Consistent, Personalized Experiences Throughout Complex Journey According to the findings of Demand Gen Report's 7th Annual B2B Buyer's Survey, respondents cited risk aversion, the critical element of timing and an increasing reliance on peer reviews as critical influences in the buying journey. The 2017 survey—which polled 283 B2B C-level executives, VPs and Directors across various B2B industries—found…

How Marketers Really Feel About Conferences

In-person events and tradeshows can take up a big chunk of marketing budgets, so it’s vital to make the most of those investments. This infographic from Digital Third Coast spotlights recent research from more than 300 marketing practitioners on their tradeshow preferences and what organizers can do to improve their…

To Challenge Or Not To Challenge? Status Quo

Matching the Message to the Moment in the Customer Lifecycle Challenging your prospects, provoking the buyer, leading with unexpected insights. These disruption-minded messages are the lifeblood of the story you need to tell when you're the outsider trying to acquire new customers. But applying that same messaging approach to keeping customers and expanding profitability will backfire. To acquire new customers,…

The Really Good Email Design Checklist

This infographic from Campaign Monitor shares a comprehensive checklist for constructing an email design that will enhance campaigns and boost engagement.

The Buying Enablement Guide: A Modern Approach To B2B Selling

Who's in charge of buying? Who's in charge of selling? It's not a trick question, but the answer is truly important. Take the lead; show your buyers the way. They will appreciate it and you'll get deals done faster. This E-book can teach you what you can do to better enable your buyers—and every stakeholder in the buying group—to actually…
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