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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The Rise Of Chatbots In The B2B World

By 2020, it's estimated that 80% of B2B and B2C companies will be using chatbots to facilitate customer interactions. In this infographic, Really B2B explores the rise of chatbot technology in the B2B marketplace, as well as how it can improve the customer experience, reduce costs and more.

2019 Guide To Buyer-Focused Sales Enablement

A Blueprint For How Marketing And Sales Teams Apply New Tools & Tactics To Ensure The Right Messaging Is Getting In Front Of The Right Buyers, At The Right Time As digitally connected buyers become more sophisticated and demanding, sales teams are expected to deliver more personalized, relevant buying experiences. To do that, it's up to marketing and sales to…

Marketing Madness: Your Technology Starting Lineup

This infographic from ZoomInfo outlines the key tech stack elements needed to help your marketing team score a slam dunk in 2019. It covers everything from marketing and sales intelligence to website analytics and SEO, as well as their position in your tech stack lineup and individual strengths.

2019 Content Preferences Survey Report

Growing Demand For Credible And Concise Content Reinforces Need For Research And Relevancy In B2B Messaging As B2B buyers continue to make purchase decisions by doing their own research before speaking to a sales rep, they are becoming even more precise with their content preferences, placing a higher emphasis on content backed by supporting data, industry influencers and experts. Time…

9 Ways To Crush Your Sales Goals

This infographic from the RAIN Group outlines key steps for driving better sales results, including developing the skills you need to succeed, minimizing buyer risk and growing your accounts. It's so good, it won a Killer Content Award at the 2019 B2B Marketing Exchange. Check it out below and access…

Listen Up: Voice Search 101 For Marketers

Seventy-one percent of people would rather search via voice than typing. This infographic from MDG Advertising explores the rise of voice search, what it means for businesses and how to optimize accordingly.

Exploring The B2B Marketing Galaxy: Uncover New Worlds Of Content Marketing

B2B innovators are looking at content and campaigns through a new lens. This year's Killer Content Award winners are forging a new path beyond the status quo and are making new discoveries in buyer engagement and content experiences. Take a look inside our telescope at these incredible campaigns and explore a new creative galaxy that's not so far, far away.…

Crossing The PPC Chasm: From Forms To Phone Calls

Seventy-five percent of consumers say a phone call is the quickest way to get a response. In this infographic, Invoca outlines key statistics on why marketers should not overlook mobile search, as well as tips for better reaching and engaging with buyers on their mobile devices.

Fixing Your Leaky Funnel: How To Maximize Marketing’s Efforts And Sales’ Time

The funnel is — in theory — a well-oiled machine that pulls in leads and converts them into customers in an organized and efficient manner. The funnel gives the marketing team tools to help identify when leads become qualified and ready to deliver to sales. Companies invest a significant amount of time and money to ensure that the funnel is…

Better Video Campaigns In 5 Steps

Aired live on March 13th @ 2 PM ET / 11 AM PT How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Brightcove has boiled it down to five key steps. During this webcast, Kait Bowes of Brightcove shares: Which video types to use on each of…
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