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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2018 Audience & Demand Planning Benchmark Survey Report

Marketing's ability to be effective and efficient is directly related to how much a company knows about its customers and total audience. Having the right total audience metrics — insights that go a step beyond the traditional total addressable market assessment — is necessary for key marketing tasks, such as persona modeling, potential customer identification, buyer journey creation, account-based marketing…

The Birth Of The B2B Consumer

Your B2B buyer is living in an on-demand world. Netflix serves up personalized recommendations to encourage their next binge, Amazon makes it easy to re-up on their favorite products and Instacart knows when they're about to run out of milk. But at the office, their experience is very different. The on-demand economy has changed everything about how people expect to…

2019 Database Strategies & Contact Acquisition Survey Report

Improvements In Data Initiatives Continue As B2B Orgs Strive To Meet Buyer Expectations, Privacy Regulations Effective database management and contact acquisition practices are the lifeblood of effective marketing and sales efforts. As buyers grow to expect more meaningful, relevant engagement and information during the buying process, companies must position themselves with the right insights to meet those expectations. Last year's…

Post-Event Workflow

This infographic from Lead Liaison walks you through the necessary steps to nurture prospects post-event, including sending a thank you text 60 minutes later, an email 24 hour later and a follow-up call from sales for prospects with a high lead score.

Snackable Content: Crisp, Effective And Satisfying

The best content is crisp, clear and creative enough to capture buyer attention. This infographic from DataCaptive outlines how B2B marketers can create successful, snackable content, such as podcasts, infographics, interactive videos and more.

Event Tech + Martech: How Event Technology Completes Your Marketing Stack

Aired on December 18th @ 2 PM ET / 11 AM PT Marketers agree that live events are valuable and impact the success of the business. But showing the impact of those events and demonstrating ROI is hard when event data lives in its own silo. Enter event technology. The right event management system will integrate with your martech tools…

2018 B2B Innovator Awards

In our second annual B2B Innovator Awards, we recognize 32 winners across a variety of roles within the marketing community that have formulated innovative approaches to connect, engage and build relationships with their audience. This year's winners showed unique abilities to paint a picture about their brand that spoke directly to buyer needs and pain points — while ultimately tying…

Making The Case For B2B Marketing On LinkedIn

Fifty-nine percent of marketers use LinkedIn to generate B2B leads, compared to 26% on other social platforms. This infographic from LinkedIn outlines how marketers can best leverage the social media site to meet their marketing goals, including reducing costs per lead, boosting conversion rates and more.

2018 State Of Social Video: Marketer Trends

New research from Animoto shows that 93% of marketers have landed a new customer thanks to a video on social media. This infographic provides additional insight into how today's marketers are using social media and video to connect with customers, as well as the results they have seen.
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