Latest In: marketing ROI

B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
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Study Finds That Marketing Automation Is A High Priority For SMB Firms

A new study finds that marketing automation technology is increasingly important to the SMB market – and that…

Industry News July 25
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Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts

By Jim Lenskold, President, The Lenskold Group This is the fourth article in the four-part series on Maximizing…

Demanding Views October 2
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