Latest In: marketing ROI

lead generation Lead Quality marketing ROI
DV-Jim

Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts

By Jim Lenskold, President, The Lenskold Group This is the fourth article in the four-part series on Maximizing…

Demanding Views October 2
Customer Analytics lead generation marketing ROI
jim lenskold 60w

Measuring Effectiveness For Specific Marketing Tactics Across Campaigns, Customers (Part 3 of 4)

By Jim Lenskold, President, The Lenskold Group This is the third article in the four-part series on Maximizing…

Demanding Views August 25
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series