CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…
News Brief July 9
Latest In: marketing ROI
![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Why AI is the Ultimate Tool for B2B Event Marketers
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…
Feature April 29
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Turtl Partners With WP Engine To Refine Its Digital Experience Platform
Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to…
Industry News May 3
RollWorks Announces HubSpot Integration, Launches Tiered ABM Packages
RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace.…
Industry News April 16
Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…
Industry News March 30
LeadMD Rolls Out New Learning Platform Focused On Marketing ROI
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by…
Industry News September 27
Content Engagement Scoring, Social Shaping The New Rules Of Marketing
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging…
Industry News September 25
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
Revenue Analytics From Digioh
Digioh's Revenue Analytics provides marketers with an ROI breakdown for each marketing channel.
Solution Spotlight August 13
FunnelFuel From FunnelSource
FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify…
Solution Spotlight August 6
Resources
