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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also created immediate questions and some concern over how brands could operationalize and apply campaigns around demand units, as opposed to leads.

Aprimo Launches Content Ideation Tool

Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better. It is designed to connect directly into the Aprimo platform, which includes marketing work management and digital asset management solutions.
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