Content Marketing

Minding The Curiosity Gap: Brightcove PLAY 2019 Shares Insights To Engage, Retain Buyers With Video Content

Over the last several years, video content has become a highly preferred content format for B2B buyers. Demand Gen Report’s 2019 Content Preferences Survey showed that the majority (92%) value video content when researching purchase decisions — with 51% saying it is one of the most valuable content formats.

May 20, 2019
Written by Brian Anderson

Return Path SmartSeeds Platform Offers AI-Based Insights Into Email Deliverability

SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent insights, such as subscriber engagement and engagement-based filtering.

May 13, 2019
Written by Elise Schoening

Top 10 Quotes From #COS19

This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.

May 8, 2019
Published in Blog
Written by Demand Gen Report Team

B2B Marketers Look To Modernize Webinar Experiences By Promoting Two-Way Engagement

Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are one of the most useful content formats for generating positive engagement with prospective customers. Findings from Demand Gen Report’s annual Content Preferences Survey show that close to half (47%) of respondents find…

May 1, 2019
Written by Brian Anderson

Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what’s working? Progressive B2B organizations are putting a bigger emphasis on producing relevant messaging and content, as well as making it easier for buyers to research and make purchase decisions on their own terms.

April 29, 2019
Written by Demand Gen Report Team

FullStory Raises $32M To Enhance Digital Intelligence Platform

FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and Salesforce Ventures, also contributed.

April 24, 2019
Written by Elise Schoening

DGR Book Club: 2019 Reads To Add To Your List

Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?

April 23, 2019
Published in Blog
Written by Elise Schoening