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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Mediafly Solution Aims To Improve Content Management, Fuel Sales Enablement

Mediafly’s sales enablement app combines content management, interactive presentation tools, sales readiness technology and analytics with the goal of improving sales effectiveness and closing more deals. Its cutting-edge technology and advisory services aim to guide companies through their sales enablement journey over time. FEATURES/FUNCTIONALITY Mediafly’s offerings include: Advisory services: sales…

NewsCred Raises $20M In Funding

NewsCred, an enterprise content marketing platform provider, announced it has secured $20 million in funding. The round, which brings the company’s total funding amount to over $100 million, was led by InterWest Partners, with additional participation from Dentsu Inc., Escalate Capital Partners, FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.

PathFactory Names New CEO

PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky.

5 #Bii19 Sessions On My Can’t-Miss List

In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help. From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19), a week-long virtual event designed to provide sales and…
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