Content Marketing

NewsCred Extends Analytics Capabilities For Content Marketing

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on…

September 20, 2019
Written by Amanda Hollenbeck

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of large campaigns on a regular basis.

September 18, 2019
Published in Blog
Written by Klaudia Tirico

Mintent Releases Multichannel Analytics System To Track Content Performance

Mintent, a content marketing platform, has launched Mintent Trackable Links at Content Marketing World 2019, a multichannel analytics system that aims to help marketers track content performance and engagement in real-time from one campaign across all channels.

September 11, 2019
Written by Amanda Hollenbeck

Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience

Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and editorial team.

August 22, 2019
Published in Blog
Written by Klaudia Tirico

Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.

August 22, 2019
Written by Klaudia Tirico

6sense Joins Forces With Uberflip To Deliver Dynamic Content Experiences

6sense, an account-based orchestration platform, has partnered with Uberflip, a content experience platform, to provide joint customers with new levels of content personalization.

August 16, 2019
Written by Brianna Ruback

LinkedIn Launches New Engagement API For Deeper Audience Insights

LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts.

August 13, 2019
Written by Brianna Ruback