The 2018 State Of Video Marketing
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Content Marketing
Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.
Optimizely Launches Adaptive Audiences Tool To Create Personalized Experiences With Machine Learning
Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale.
- Written by Elise Schoening
LogMeIn Releases GoToWebinar Updates For Better Navigation, Analytics
LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics.
- Written by Elise Schoening
HubSpot Unveils Enterprise Growth Suite, New Video Capabilities
HubSpot has launched new Sales Hub and Service Hub offerings and updates to its Marketing Hub products, which the company has bundled into a new Enterprise Growth Suite. The company also unveiled new video creation, management and analytics features to its platform to streamline video content production.
- Written by Brian Anderson
Return Path Unveils New Products Aiming To Boost Email Deliverability
Return Path, an email data solutions provider, released new tools designed to help marketers improve email deliverability and management.
- Written by Elise Schoening
ChannelWeek Presenters Prioritize Partner Enablement For Channel Program Success
To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers. Enabling partners to play a bigger role in marketing their own brands,…
- Written by Terry Moffatt, Channel Marketer Report
Content Marketing, The Remix: Delivering True Content Experiences At Scale
For a long time, content marketing has been defined (or assumed) as simply “creating content,” but this mindset is destined for failure. “Creating content is not enough,” said Randy Frisch, CMO of Uberflip, during his keynote presentation at the company’s annual Conex event in Toronto. “We have to focus on…
- Written by Klaudia Tirico
More...
- New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions
- Postie Offers End-To-End Platform For Direct Mail Management, Optimization
- Fujitsu Grows ROI 360% With Employee Advocacy
- 5 Ways #B2BMX Will Look At Marketing Through A New Lens
- Mack Trucks Proves B2B Doesn’t Have To Be Boring With RoadLifeTV Campaign, VR
- Brightcove Aims To Empower Marketing Teams With Full-Range Video Capabilities
- LinkedIn Revamps Campaign Manager To Improve Reporting
- Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
- Skyword Unveils Holistic Solution For Content Planning, Execution And Optimization
- New Research: Webinar Viewing Time Increases 27%