Content Marketing

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the community and connect with other users.

January 16, 2019
Published in Blog
Written by Elise Schoening

LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager

LinkedIn’s new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create campaigns and measure results.

January 4, 2019
Written by Elise Schoening

Videolicious Launches Video Automation Solution

Videolicious, a video software provider for enterprise B2B sales and marketing organizations, has expanded its offering in an effort to combine automated video creation, custom messaging, branding, performance analytics and viewer insights in a single, end-to-end solution.

January 3, 2019
Written by Klaudia Tirico

Upland Software Acquires Adestra In $60.2M Deal

Upland Software, Inc., provider of cloud-based enterprise work management software, has acquired email marketing, transaction and automation software company Adestra Ltd. for $60.2 million.

January 3, 2019
Written by Klaudia Tirico

Top B2B Marketers Share Their New Year’s Resolutions

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life. If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of Google, Kelvin Gee of Oracle and Michael Brenner of Marketing Insider Group — all of whom will be speaking…

January 2, 2019
Published in Blog
Written by Marisa Jentz

Top Stories Of 2018: Personalization, Intent Data, Influencers & More Trending Topics For Marketers

PathFactory And Drift Partner To Connect Content Insights With Chatbot Capabilities

Content insight and activation platform PathFactory announced a new partnership with conversational marketing and sales platform Drift that aims to improve the buyer journey by bringing content insights and chatbot capabilities together.

December 21, 2018
Written by Elise Schoening