Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Bigtincan Partners With BPM Works, Adds Content Development Resources

Bigtincan, a mobile sales enablement automation solution powered by AI, announced a strategic partnership with BPM Works, a marketing and sales enablement company specializing in digital content solutions. The partnership positions users to supply sales reps with relevant content to fuel buyer conversations and accelerate deals.

Content Still Missing The Mark With Buyers & Sellers: SiriusDecisions Analysts To Share Strategies To Avoid Content Disconnects At #B2BMX

Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still missing the mark with audiences and internal sales teams.  The challenges around creating audience-centric content and getting sales teams to successfully utilize that content will be addressed in two of sessions during…

5 Content Repurposing Hacks You Haven’t Heard Before

With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a completely new piece of content about a topic when you already have content that could be tweaked for relevancy? And why should you work…
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