Content Marketing

Brightcove Unveils Virtual Event Experiences Solution

Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations video technology that engages their target audiences while hosting virtual events.

June 29, 2020
Written by Michael Rodriguez

Mediafly Partners With Zoom to Optimize Sales Presentations

Mediafly, a sales enablement and content management software provider, has partnered with Zoom to create an integration that optimizes their sales' workflow while working remotely.

June 24, 2020
Written by Michael Rodriguez

Stensul & Workfront’s Integration Aims To Simplify Content Creation

Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution.

June 24, 2020
Written by Michael Rodriguez

Demandbase Launches Virtual ABM Innovation Tour

Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July 8, July 22 and August 5 to provide marketers the opportunity to connect with experts…

May 18, 2020
Written by Marjorie Romeyn-Sanabria

B2B Community Bands Together To Offer Covid-19 Relief Efforts & Resources

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.

May 6, 2020
Written by Klaudia Tirico

ON24 Launches Strategy Services for Marketing Transformation

ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower customers the resources and insights needed to build resilient revenue marketing strategies.

April 17, 2020
Written by Michael Rodriguez

B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?

With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM strategy in the B2B market is becoming increasingly more challenging. Despite the unknowns, keeping the engagement engine running with ABM is still a viable opportunity for businesses looking to build momentum during…

April 15, 2020
Written by Demand Gen Report Team