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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

New Research: Top-Performing Marketers Prioritize Audience Needs, Leverage Email And Educational Content For Nurturing

Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor. The report, titled B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America, surveyed responses from 771 B2B marketers and analyzed strategies for…

Traackr Aims To Provide All-In-One Influencer Marketing Platform

Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer marketing at scale, create efficient workflows and optimize the ROI of their influencer investments.

ScribbleLive Launches AI-Powered Content And Marketing Intelligence Solution

TrendHub, a cloud-based, AI-powered content and market intelligence solution from ScribbleLive, is designed to monitor content, topics and keywords to gain deeper insights on buyer and market trends. Powered in part by IBM Watson, TrendHub aims to help users discover emerging trends, identify key influencers and provide valuable market insights.
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