Content Marketing

Generating The Spark For Memorable Virtual Experiences

Now more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets, laundry and whatever else is going on in their lives.

August 6, 2020
Written by By Howard Stern, Kaon Interactive

Corporate Visions Releases Memorable Marketing System

Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about leads in a funnel, to shaping buyer decisions based on memorable experiences they have…

July 23, 2020
Written by Marjorie Romeyn-Sanabria

Brightcove Unveils Virtual Event Experiences Solution

Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations video technology that engages their target audiences while hosting virtual events.

June 29, 2020
Written by Michael Rodriguez

Mediafly Partners With Zoom to Optimize Sales Presentations

Mediafly, a sales enablement and content management software provider, has partnered with Zoom to create an integration that optimizes their sales' workflow while working remotely.

June 24, 2020
Written by Michael Rodriguez

Stensul & Workfront’s Integration Aims To Simplify Content Creation

Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution.

June 24, 2020
Written by Michael Rodriguez

Demandbase Launches Virtual ABM Innovation Tour

Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July 8, July 22 and August 5 to provide marketers the opportunity to connect with experts…

May 18, 2020
Written by Marjorie Romeyn-Sanabria

B2B Community Bands Together To Offer Covid-19 Relief Efforts & Resources

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.

May 6, 2020
Written by Klaudia Tirico