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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be…
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best…
Seismic Acquires Percolate To Strengthen Content Experiences

Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.
Is Your Content Killer? It’s Your Last Chance To Submit For the 2020 Killer Content Awards

Is Your Content Killer? It’s Your Last Chance To Submit For the 2020 Killer Content Awards

Nominations for the 2020 Killer Content Awards close this Friday, November 1, so now’s the time to spotlight your company’s most creative campaigns and its top-performing content assets. Winners will be celebrated at an exclusive reception during the B2B Marketing Exchange, to be held Feb. 24-26, 2020 in Scottsdale, Ariz. A select number of companies will also…
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