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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Bizzabo Raises $15M To Grow Event Platform

Events management platform Bizzabo has raised $15 million in equity funding led by Pilot Growth Equity, with additional participation from Maor and others. The round will help support the company’s goals to expand its cloud-based event platform and support its growing customer base.

Upland Qvidian Integrates With Microsoft Office 365, Aims To Streamline Sales Content

Upland Qvidian’s integration with Microsoft Office 365 is designed to enable content reviewers and subject matter experts to simultaneously edit Request for Proposal (RFP) and proposal content in Microsoft Word, Excel and PowerPoint formats. As content moves through reviewer workflows, Microsoft Office 365 preserves formatting and styles, ensuring content fidelity,…

Content Marketing Platforms: How To Choose

With adoption rates and budgets continuing to increase for B2B organizations, according to the Content Marketing Institute, it’s vital for marketers to differentiate between the plethora of content marketing platforms and marketplaces available to them. This infographic from Izea highlights the key differences, benefits, features and functionalities between content marketing…
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