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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Corporate Visions Releases Memorable Marketing System

Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about leads in a funnel, to shaping buyer decisions based on memorable experiences they have…

Demandbase Launches Virtual ABM Innovation Tour

Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July 8, July 22 and August 5 to provide marketers the opportunity to connect with experts…

B2B Community Bands Together To Offer Covid-19 Relief Efforts & Resources

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.  
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