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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best…

Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

Is Your Content Killer? It’s Your Last Chance To Submit For the 2020 Killer Content Awards

Nominations for the 2020 Killer Content Awards close this Friday, November 1, so now’s the time to spotlight your company’s most creative campaigns and its top-performing content assets. Winners will be celebrated at an exclusive reception during the B2B Marketing Exchange, to be held Feb. 24-26, 2020 in Scottsdale, Ariz. A select number of companies will also…

Lola.com CMO Jeanne Hopkins: ‘Customer Marketing Should Be The Meta’

Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the customer experience? Thought leaders throughout the industry say marketing is best positioned to own the customer experience, which can lead to unified messaging across all the major departments within a business.

Interactive Content Lessons From The Rosé Mansion

This blog was originally published on the Content4Demand blog. I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest pop-up experience promising an “immersive experience.” That’s why the Rosé Mansion has become a go-to for me and my friend, who is a graphic designer turned art teacher. We’re both are passionate about user…

Content Marketing Versus Brand Storytelling

Content marketing and brand storytelling are common practices that companies implement to move their strategies forward, but they’re not one and the same. From content marketing materials such as white papers and videos to developing the brand’s overall story, it’s beneficial to know what sets them apart. This infographic from…
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